Chinese Brand Festival Came To An End The Country Won The Highest Award The United States

Recently, sponsored by the brand in China Industry Alliance, the first Chinese Brand Festival came to an end, after a strong brand on the 800 layers of screening, the final awards announced. Weights high brand in China Billboard unit, Gome not only won the symbol “Top Ten Chinese retail brand” Gold Spectrum Award, also winning in behalf of the “China model year 25 major brand” of China Spectrum Award, China representatives of the retail industry brand.

Gome won the highest award Published in the first section of the Chinese brand awards, Gome Group won three awards, namely, “Brand China and China Spectrum Award?? China’s annual 25 Great example of brand”; “brand China Gold Spectrum Award?? China Retail Top Ten Brand “; GOME Yang Ho, director of brand management center also won the Green” brand China Gold Spectrum Award (Professional)?? China’s annual outstanding brand manager “title.

“Hua spectrum”, meaning the face of China, the brand spectrum of China and China China, Billboard Award is the brand’s annual top award, the brand has been selected brands from China, China Gold Spectrum Award (Industry) of the 250 companies, were selected out of 25 industry representatives and presented China brand Spectrum Award.

Award-winning 25 industry companies are industry leaders and representatives of enterprises, which named China’s home appliance brand Spectrum Awards are Skyworth, Haier, Lenovo, TCL and so on. Country United States is the only access to Chinese retail enterprises Spectrum Award, awarded the Prize of China spectrum is undoubtedly the country once again affirmed the U.S. brands.

Industry shake the dominance of no

Paradise since 2006 and live electrical merger, Gome Group With more than 900 stores become the leader in home appliance chain.

In the recently released first quarter 2007 report, Gome With the size advantage and leading market position, revenue and gross profit have made good growth. Revenue rose 80 percent during the period, gross profit up 79.4%; net profit rose 75.1% year on year, the status of its industry boss no shake.

GOME Electrical Appliances sales for many years

reelection first Chinese home appliance retail chain, has become one of 2006 is the first chain in China, CCTV has been awarded “CCTV My Favorite Chinese brands Special Contribution Award”; in 2006 World Brand Lab (WBL) promulgated the “500 most valuable Chinese brands”, Gome brand value of 30.125 billion yuan to China’s most valuable brand in the appliance retail brand. March 2007, Gome was selected as the only “national key protected brand,” the appliance chain.

Brand section into enterprise marketing platform

Some experts think that the brand is a core competitiveness and quality of the concentrated expression. Since reform and opening, electrical industry, both suppliers and channel operators to continuously consolidate and reshuffle, the program has grown from a group of high-quality brands, many of these countries the United States, Haier, Lenovo has a certain international competitiveness of this nation enterprises. Before 2008, China held the first section of the Chinese brand name brand companies in various industries to sort out and summarize, help strengthen the national brand awareness, building a harmonious society, while Chinese brands Festival is also to promote national enterprises to the world as a quality platform.

Background Brand China Industrial Alliance Introduction

Brand China Industrial Alliance (the brand in China) is committed to promoting the “China Industry Brand, brand of Chinese industrialization” of the illegal people, activities, academic civil union. Union on December 18, 2005 in Beijing was established by the National Federation of Evangelical Ministry, Beijing University China Center for Economic Research, the Chinese people (private) business Economic Research Association, China International Public Relations Association and other relevant departments and national industry Association, Sina, “Chinese entrepreneurs,” Journal, Xinhua News Agency, “Chinese famous brand” more than 140 national magazines and the mainstream financial media, more than 200 top brands of domestic experts and scholars initiated.

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